Wife drummer Johnny Depp helps Dior cologne sales INCREASE despite defamation ruling
Wife drummer Johnny Depp helps Dior cologne sales INCREASE despite move that saw star, 58, “canceled” by some in Hollywood
- The Eau de Cologne Sauvage Elixir promoted by Depp has run out in the UK and US
- Thresher Depp has been a representative of the Dior perfume brand since 2015
- Dior cornered by him after many partners fall over domestic violence complaints
- Depp lost libel case to the Sun following his ex-wife’s testimony
- High Court ruled abuse allegations made by Amber Heard ‘essentially true’
Sales of a men’s cologne promoted by Johnny Depp have increased since a High Court judge ruled that the allegations of domestic violence against the actor were “essentially true”.
While the move saw the 58-year-old star “quashed” by some in Hollywood, Christian Dior has chosen Depp as the face of his Sauvage aftershave.
A source close to the actor told the Mail on Sunday: “Johnny’s fan base has stood by his side and remains loyal to him.
“He has had a professional relationship with Dior since 2015 and is currently promoting the new Eau de Cologne Sauvage Elixir, which is sold on both sides of the Atlantic.
The Pirates of the Caribbean star was pulled by Warner Brothers from its Fantastic Beasts franchise days after a High Court ruling last December, but remains committed to Dior
“Sales have actually gone up and Dior has no plans to let it go. In fact, many fans are coming out and buying the new cologne to show their support. ‘
The Pirates of the Caribbean star was pulled by Warner Brothers from its Fantastic Beasts franchise days after a High Court ruling last December.
Depp lost his libel case against The Sun newspaper, which called him a “woman’s beater”. His ex-wife Amber Heard testified that he assaulted her on several occasions.
Depp lost his libel case against The Sun newspaper, which called him a “woman’s beater” Depp lost his libel case against The Sun newspaper, which called him a “woman’s drummer”
Print and TV ads for Sauvage Elixir are circulating around the world, with the latest ad showing Depp strumming the hit song Wild Thing on a guitar as a group of wolves gather around him in the wilderness.
Dior describes Depp as “uncompromising, deep, authentic”, adding: “Never has he been so fascinating, so rock ‘n’ roll.”
But domestic violence activists have criticized Dior’s decision to continue using Depp.
Attorney Rachel Horman-Brown said: “It is extremely disappointing and irresponsible of Dior, especially when we are looking at a situation that is no longer just an allegation.
“It was decided that Depp was abusive towards his partner and that he could qualify as a female drummer, but Dior continues to use him. It is almost tolerating abuse and violence against women.
The Elixir ad has been viewed over 42 million times on YouTube since its launch in September. One fan said: “Thank you Dior for keeping Johnny Depp in your Savage campaign. He’s perfect.
A spokesperson for Christian Dior declined to comment.