What is Gucci Beauty? Everything you need to know about the products
The beauty industry is constantly evolving, with new innovations and brands appearing every week. The one that’s been available in Australia since late 2021 is Gucci Beauty, a considered range of intricately crafted beauty essentials by the luxury Italian house. From opulent case to colors reminiscent of an era of ornate glamour, the beauty range has become a much sought after and coveted collection for those with an affinity for makeup, fragrance and skincare. But what is Gucci Beauty? Allow us to introduce you to the range and where you can shop in Australia.
What is Gucci Beauty?
While Gucci is known for its Bamboo handbags and its eclectic and opulent fashion shows, the beauty range is the latest component of the House allowing consumers to immerse themselves in the Gucci universe. According to its website, the intentions behind the line “envision true expression within a line of makeup, men’s fragrances and women’s fragrances.” This is a full range of beauty products available worldwide.
When was it launched?
Gucci launched beauty in November 2014, with a line consisting of nearly 200 lip, face and eye products. However, the generation of Gucci beauty currently sweeping the industry first came out in 2019 under the creative direction of Alessandro Michele. In what was a natural progression from the launch of fragrances – including Gucci’s Bloom and its derivatives – the beauty range has become an iconic symbol of the brand in its own right, known for its aqua and floral case with gold accents. Not only is it pleasant on the skin, but it is certainly pleasant as part of the contents of makeup bags. The campaigns featured a cast of Gucci ambassadors, including dream girls Dakota Johnson and Miley Cyrus.
What products does the range offer?
Since its release in 2019, Gucci Beauty has grown into a fully-fledged beauty line covering all the bases required for a complete case. In October 2021, the brand launched its inaugural eyeshadow palette, featuring twelve pans in satin, metallic and matte shades named with floral designs in mind.
One of the best-selling products in the range is the Poudre de Beauté Éclat Soleil powder – or colloquially, bronzer – renowned for its creamy texture and light dusting when applied to the cheeks, temples and forehead. .
At the same time, Gucci matte lipsticks have become cult items to own, with their intense color and soft, velvety texture ensuring they have been intimately refined for use on the lips. All shades are designed to be pigment dense, which means the color is vibrant and longer lasting, and we’ll be adding them to the cart for our next event.
Of course, no beauty range is complete without a foundation offering and Gucci Beauty’s version of it epitomizes luxury quality. Its natural finish and buildable ability make it a versatile must-have to have in your makeup bag, meaning you can switch between full coverage for an evening event or a clear, dewy complexion during the day.
Gucci Beauty Foundation is formulated with Polymer Technology, providing a transformative texture for seamless application, and Soft-Focus Powder Technology, blurring the appearance of blemishes and fine lines. The formulation also contains glycerin – a powerful active ingredient that we know all too well – improving skin barrier function.
Gucci Beauty also offers a line of lip liners – Crayon Countour de Lèvres – with three color variations, eyebrow pencils – Crayon Definition Sourcils – mascara and powders. A range of lip balms have recently launched, leaving lips feeling supple for hours after application, alongside a range of heavily pigmented nail polishes that we can’t wait to get our hands on – literally.
Where can I buy Gucci Beauty in Australia?
Gucci Beauty can be purchased in Australia directly from Gucci boutiques and its online store. However, it can also be found at David Jones and Sephora across the country, both online and in-store. Given that Australia often lacks in-store beauty offerings from international brands, we’re certainly pleased to see that we can walk into stores and try out products before we buy.