Travis Scott donates proceeds from Dior Capsule to charity
After months of waiting, Travis Scott’s first collaborative capsule with Dior officially launched this week. Release details have been circulating since June, but the collection officially went live on Dior’s website yesterday.
Designed in collaboration with the artistic director of menswear at the French luxury house Kim Jones, the range includes several iterations of the B713 ($1,450) and B23 ($1,400) sneakers as well as ready-to-wear pieces and accessories.
A spokesperson for Travis Scott told Complex that a portion of proceeds from the capsule will be donated to Project HEAL, a community initiative the artist founded in March. The HEAL initiative will fund design programs and provide mental health resources for young people. According to the spokesperson, the program has already funded $1 million in HBCU scholarships. It was not specified how much of the revenue from the Dior collection would go to the foundation.
For the release of Travis Scott’s Nike Air Max 1 in May, he also donated proceeds from the collaboration to his Project HEAL initiative, which was reportedly on the order of “millions of dollars in revenue,” according to TMZ.
As of this writing, a number of Dior capsule items have already sold out, but there are still plenty of sizes available for B713 and B23 sneakers on Dior’s website.