The Drop: Hottest Fashion Launches July 2021


Photo: Courtesy of Longchamp
By Pakkee Tan

By Pakkee Tan

July 21, 2021

Our roundup of everything you need to know about the latest fashion news, collaborations and launches this month

If you’re dying to know what’s hot this month, Tatlertakes care of you. From Prada’s new sneaker collaboration with Adidas to the urban graphic art form that inspires fashion brands, here are our top picks for shopping in July.

Related: The Drop: Hottest Fashion To Launch In June 2021

Photo: Courtesy of Longchamp
Photo: Courtesy of Longchamp


Who: Longchamp

What: Launch of Pliage Green, a new recycled nylon bag

Why: As part of its ongoing commitment to sustainable development, the French brand Longchamp has launched its new Le Pliage Green, its iconic bag now made from recycled nylon. The brand aims to increase the use of this responsible material in its flagship Le Pliage line, to fully use it in its production by 2022. The Le Pliage Green line will be available in four colors inspired by nature: Forest , Ocean, Earth and a limited edition. – Snow edition. In Singapore, the brand is celebrating the launch with an in-store pop-up at Ion Orchard, which runs from July 20 to August 10, 2021.

When: Available in stores from July 20

Related: This Longchamp x Pokémon Collaboration, With Pikachu As A Mascot, Is Absolutely Adorable

Photo: Courtesy of Alexander McQueen
Photo: Courtesy of Alexander McQueen


Who: Alexander McQueen

What: Launch of the McQueen Graffiti collection

Why: True to the iconoclastic spirit of its founder, the British brand launched this month a capsule collection called McQueen Graffiti. The range includes ready-to-wear, handbags, sunglasses and costume jewelry, each featuring the house logo reimagined in a punk-inspired scribble. The new launch is accompanied by an outdoor campaign in some of the largest cities in the world, including London, Paris, Milan, New York, Los Angeles, Miami, Dubai; Closer to home, cities like Tokyo, Seoul, Shanghai, Beijing and Hong Kong will also benefit from the McQueen Graffiti treatment on what the brand mysteriously calls “unconventional places” for the time being. Stay tuned.

When: Available in store now

Related: 8 Ethereal Dresses We’re In Love With From Alexander McQueen Fall / Winter 2021

Photo: Courtesy of Céline
Photo: Courtesy of Céline


Who: Celine

What: CT-03 sneakers release

Why: Seen for the first time on the catwalk of Céline’s “Teen Knight Poem” Winter 2021 men’s show, the CT-03 sneaker is finally available in stories around the world. Taking inspiration from the vintage sporty aesthetic and basketball sneakers of the 1980s and 1990s, the high-top sneaker style is made from 100% calfskin and features the iconic Celine logo on the heel, crossover top strap. and the outsole. Perfect for sneakerheads looking for that fashion upgrade.

When: Available in store now at The Shoppes at Marina Bay Sands

Photo: Courtesy of Tod's
Photo: Courtesy of Tod’s


Who: Tod’s

What: A capsule collection inspired by street art

Why: Inspired by street art, Tod’s Creative Director Walter Chiapponi created the Tod’s Graffiti collection, with hand-drawn patterns and messages, such as “Dream”, “Amor” and “In Love We”. Trust ”, aimed at reflecting the energy of the line’s eponymous art form. The iconic Gommino, T Timeless sneakers and bags have all been treated graphically, while highlighting the Italian brand’s commitment to craftsmanship and innovation.

When: Available now in stores worldwide and online

Related: Red Velvet’s Joy Shows Off Their Moves In Tod’s New Campaign

Photo: Courtesy of Loewe
Photo: Courtesy of Loewe


Who: Loewe

What: Launch of the Goya bag

Why: After giving us several hit bags over the past few years – the Puzzle, the Hammock, the Ball, to name a few – Loewe presents another instantly desirable It bag to add to our wardrobes. Dubbed the Goya, the style was first seen on the brand’s fall / winter 2021 runway collection and comes in four sizes: Goya, Goya Small, an accordion pouch and a card holder. Plus, the Goya will be available in a variety of bold colors – think sunshine yellow, azure blue – that will give your outfits a touch of positivity in the months to come.

When: Available now in stores worldwide and online

Related: K-Pop Star HyunA Is Loewe’s New Global Ambassador

Photo: Sandy Kim / Courtesy of the coach
Photo: Sandy Kim / Courtesy of the coach


Who: Coach and BAPE

What: BAPE x Coach Collection

Why: All-American brand Coach is teaming up with Japanese streetwear pioneers BAPE for a cooler-than-you streetwear collection that celebrates the spirit of New York and Tokyo. The collection includes ready-to-wear, leather goods, footwear and accessories, and will feature a specially redesigned logo that combines Coach’s Signature logo with BAPE’s instantly recognizable Ape Head motif. The accompanying campaign also features a diverse cast of fashion’s coolest stars, including Megan Thee Stallion, Cordae and Kōki.

When: Available from July 24 in stores and on

Related: 5 Things We Loved About Coach’s Gen Z Inspired Winter Show

Photo: Danko Steiner / Courtesy of Burberry
Photo: Danko Steiner / Courtesy of Burberry


Who: Burberry

What: Launch of the new TB Summer Monogram collection

Why: “For my third TB Summer Monogram collection, I wanted to celebrate the balance of our heritage with the importance of always evolving and looking to the future,” said Riccardo Tisci, Creative Director of Burberry. “The collection captures that upbeat feeling of summer and that sense of constant momentum, excitement for the future.” To that end, Tisci refreshed the TB logo in new summer-inspired colourways, including cobalt blue, deep royal blue and medium gray, for the sunny essentials summer capsule, as seen on the star. from the campaign, Naomi Campbell.

When: Available from July 16 in selected stores and online

Related: Small Bags Are Here to Stay: Burberry Launches Olympia Bag

Photo: Courtesy of Luxottica
Photo: Courtesy of Luxottica


Who: Oakley and Jeff Staple

What: The Oakley X Jeff Staple ROYGBIV Spectrum Collection

Why: For his latest collaboration with streetwear legend Jeff Staple, Oakley’s iconic Frogskins sunglasses received the rainbow treatment, with colors taken from the ROYGBIV Spectrum. The collection includes four Frogskins styles — Frogskins Classic, Frogskins Mix, Frogskins 35th Anniversary and Frogskins Lite — and will each come with Staple’s iconic pigeon pattern on the lens and a neoprene strap.

When: Available now exclusively in South East Asia in the Oakley store of The Shoppes at Marina Bay Sands

Photo: Courtesy of Prada
Photo: Courtesy of Prada


Who: Adidas and Prada

What: The new A + P Luna Rossa 21 sneakers

Why: Following the immense popularity of its first collaboration, Adidas and Prada have come together again to offer us sneakers that are as trendy as they are functional. Inspired by the sneaker worn by the Luna Rossa Prada Pirelli team during the Prada Cup, the A + P Luna Rossa 21 sneakers will be available in a black and gray colourway and will be accompanied by a shoe bag co-branded with Adidas’ trefoil logo and Prada’s iconic Linea Rossa logo.

When: Available worldwide July 19 through Prada stores, adidas flagship stores,, and Confirmed. Black colourway is also available from selected resellers

Photo: Courtesy of Kate Spade New York
Photo: Courtesy of Kate Spade New York


Who: Kate Spade New York

What: “I Love NY” capsule collection

Why: Paying homage to the city where the brand was founded, Kate Spade New York presents its new capsule collection “I Love NY”, featuring the iconic “I Love NY”, designed by the late graphic designer Milton Glaser. The capsule collection will feature the logo on the new Manhattan tote bag, a 3D molded red leather apple bag, shoulder strap, zip pouch, protective phone and Airpod cases, and shoes.

“There is a magic in New York that cannot be found anywhere else, and nothing embodies that spirit better than the classic ‘I Love NY’ logo,” said Jenny Campbell, Marketing Director for Kate Spade New York . “This capsule allows us to openly share our love with our community here in New York and around the world.”

When: Available from July 28 in stores and home delivery.

Buyers can email [email protected] to explore the collection through the e-catalog and make virtual payments. There is no minimum spend required and all items will be delivered safely to the door for free.

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