Sulapac supplies bio-based closures for CHANEL perfume bottles
CHANEL first presented its LES EAUX DE CHANEL perfume in 2018. The company claims that it was developed with sustainability in mind, with a thinner and lighter glass bottle, which means it requires a smaller volume of raw materials and that the transport can be optimized.
In addition, the corrugated cardboard outer packaging of EAUX DE CHANEL has been redesigned “clean and simple” and made easier to recycle by its absence of lamination or glossy coating, according to the company.
From now on, all LES EAUX DE CHANEL perfume bottles of 125 ml will be topped with a new cap composed of three layers, apparently composed of 91% biobased materials obtained from renewable plant resources and FSC certified wood chips.
CHANEL was one of the first companies to invest in the startup Sulapac in 2018. Its new cap is the result of a two-year partnership with Sulapac and more than 48 attempts to achieve a suitable end product.
The design of the bottle cap was particularly important, according to Sulapac, with âevery detailâ carefully considered to meet CHANEL’s research and development standards. This includes the sensory nature of materials, such as the sound the bottle makes when its cork is put on, its resistance to temperature fluctuations, and the adhesion of the bottle. Sulapac said that it was also necessary to take into account the matte finish of the “iconic” double C engraving of the CHANEL brand.
Suvi Haimi, CEO and co-founder of Sulapac, comments: âThis first product launch of our collaboration with CHANEL, the LES EAUX DE CHANEL biobased cap in Sulapac material, is a remarkable step for us. This proves that Sulapac meets the highest quality standards.
CHANEL is not the only brand to have integrated sustainable and intelligent packaging solutions into its portfolios of perfumes and cosmetics. Earlier this year, LVMH announced that its Parfums Christian Dior brand will use packaging containing 30% certified recycled content for its range of lip glosses, while Paco Rabanne has developed a refillable spray for its robot-shaped perfume packaging. that connects customers to a single digital. space via smartphone.