Sam Smith, AJ Tracey and Romeo Beckham rave about Prada at Tate Modern – WWD
PRADA LIVE: Prada threw a float rave party at Tate Modern on Thursday night, and fashion kids in town were screaming for entry.
Sam Smith was spotted arriving at the party around midnight wearing a black nylon coat and carrying a satin tote bag with sparkly crystal studs, all from the label. Romeo Beckham was there with his girlfriend Mia Regan, and they were both dressed in Y2K clothing.
Many pieces from the Prada show made their way onto the dance floor: Artist Shaquille-Aaron Keith wore a pink leather bomber jacket, while rapper AJ Tracey was seen in a dark navy corduroy coat, both from the brand’s fall 2021 collection.
The event, Prada Extends, was part of the Italian fashion house‘s global series of live events.
The London edition was curated by electronic musician and Prada collaborator Richie Hawtin, aka Plastikman. He paired local music and visual artists – Hawtin with Joelle Snaith; HAAi with Hanzo; OK Williams with L’Aubaine; and Overmono with Rebel Overlay – to create physical experiences where people, ideas and aesthetics can connect and expand the brand into new territories.
It was Hawtin, of British descent and raised in Canada, who came up with the idea for Prada Extends.
“I like the name ‘extend’. Prada expands outward, connects with people, and is a catalyst for bringing communities and creatives together, interconnecting like-minded people. I can imagine that every event focuses on a local scene, the details within it, and pushes it further than originally imagined, ”he said.