Saks partners with Gucci 100 and Rag & Bone for new initiatives – WWD
Saks Fifth Avenue is the exclusive U.S. wholesale partner of Gucci 100, the limited-edition capsule collection that honors the fashion house’s centenary year. The brand took over the retailer’s windows on Fifth Avenue until October 13.
The showcases complement Gucci 100‘s dedicated pop-ups across the United States (including one recently opened in New York’s Meatpacking District) and present the collection in an immersive and multidimensional environment, featuring perimeter arches, LEDs and reflective floors.
These design elements are repeated in the Gucci 100 installations inside the Saks flagship in New York City, located in the downstairs atrium, Women’s Designer on three and Men’s Designer on seven. The collection is available. in store for a limited time.
The collection includes ready-to-wear and accessories, and draws inspiration from music and pop culture with song lyrics that mention Gucci in the assortment, including “Mine is mine, Gucci Seats reclined” , from “The R” by Eric B. and Rakim; “This one is dedicated to all Gucci bag racks, it’s called ‘You Got Good Taste’, from ‘You Got Good Taste’ by The Cramps, and ‘And the Men Are Noticing You With Your Gucci Bag Team’ , from “F – k Me Pumps” by Amy Winehouse.
There is also a Rag & Bone pop-up experience going on at Saks, until October 18th. Located in the Barneys at Saks department on the fifth floor of the flagship, the pop-up offers Rag & Bone outerwear, accessories (scarves, ponchos and beanies) and footwear, including a notched-sole slip-on boot. made from water-resistant recycled stretch fabric. The pop-up looks like an environment of adventure and exploration.
They designed an inflatable awning to frame the raw wood exterior walls and brushed steel fixtures. A custom screen streaming outdoor landscape is projected onto the base of the pop-up, with an adjacent mirrored wall and ceiling to create the effect of standing in an endless forest. In addition to the pop-up, the collection will be available to purchase on Saks.com. Elements of the pop-up construction will also be on display at Saks Fifth Avenue stores in Boston and Troy, Michigan.
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