Rhude Races In, Chanel’s Camellia’s, Kendrick and Converse – WWD
RACE : With racing set to arrive at the new 5.41 kilometer Miami International Autodrome, the Miami Grand Prix will see Formula 1 racing in the state of Florida for the first time since 1959 as drivers prepare to beat around the new track set in Sunday at the city’s Hard Rock Stadium campus.
To commemorate the event, The Webster launched an exclusive capsule collection with LA-based brand Rhude, inspired by the impending race.
“The love for cars and racing runs very deep in the city, and with the growing popularity of F1 in the United States over the years, this seems like the perfect complement. We are so honored to be able to commemorate this moment. for Miami with a great long-time partner like Rhude, with whom we have always had such synergy from the very beginning,” said Laure Hériard Dubreuil, Founder and CEO of The Webster.
Titled ‘The Always First’, the capsule is an ode to the glory days of racing and Rhude founder and creative director Rhugi Villaseñor reimagined his favorite childhood pastimes of racing cartoons and toys Tamiya automobiles. The offering consists of 11 pieces, with items ranging from hoodies, a Primaloft running vest, varsity jackets, printed terrycloth shorts, plaid button-up shirts, swimwear and bucket hats – with racing tile details and pops of vibrant color combined with the essence of Miami.
“With our previous project with McLaren Formula 1, we realized how important this project was for today’s times and how we seized a moment when education and interest in Formula 1 was stimulated in young people,” said Villaseñor.
The Rhude x The Webster Always First Capsule is available starting Tuesday at The Webster’s South Beach, in line with the start of the first Miami Grand Prix. The capsule, which ranges from $192 to $3,000, will be exclusively available at all The Webster stores and online at thewebster.us.
The duo have previously collaborated on a limited-edition version of Rhude’s signature V1 sneaker, boosted by a special one-off colorway in The Webster’s signature pink colourway. —LUIS CAMPUZANO
THE POWER OF THE FLOWERS : Camellias from Chanel‘s open-air laboratory in Gaujacq, located in southwestern France, will grow in the Tuileries Garden in Paris from June 9-12 as part of the Jardin, Jardin du parc event.
Featured there will be Camellia japonica, nicknamed The Czar, which is the key ingredient used in Chanel’s first No. 1 clean beauty line, which includes skincare, makeup and fragrance.
Inside and outside a Tuileries greenhouse, visitors will be able to learn about the properties of camellias – including the ability to thrive in the dead of winter – and their history, as well as Chanel’s commitments to sustainable cultivation methods.
A second greenhouse is used to showcase the camellias themselves. Information will be given on the functions and cosmetic benefits of the flower.
Released in early January, the No. 1 products are formulated with up to 97% ingredients of natural origin. The star ingredient is house founder Gabrielle Chanel’s signature flower, with #1 product formulas featuring up to 76% camellia derivatives, such as petals, seeds and yeast. These were chosen for their ability to improve skin and preserve its youthful appearance, according to the company.
In Chanel’s camellia fields, agro-ecological cultivation methods are used. At the Gaujacq research lab, parts of fully bloomed camellias, especially the Czar, are hand-picked and processed into an oil rich in protocatechuic acid and antioxidants.
In 2018, Chanel contributed to the Jardin, Jardin event with some of the house’s main fragrant flowers from Grasse, France, including jasmine, may rose, iris pallida, tuberose and rose geranium. . —JENNIFER WEIL
KENDRICK’S TEAM: Kendrick Lamar’s season is fast approaching.
The Grammy Award-winning rapper recently excited the music world with the announcement of his upcoming album, “Mr. Morale & the Big Steppers,” which will be released on May 13. But ahead of the release of his fifth album, PgLang, Lamar’s cross-functional services company with business partner Dave Free, is launching collaboration sneakers with Converse exclusively on Pg-Lang.com and Converse.com.
Dave Free, Lamar’s longtime collaborator, said he and Lamar teamed up on the design with Converse, but the entire PgLang team ultimately put their spin on the design. Free considers Converse sneakers to be a staple of LA urban culture and a style that stands the test of time.
“We’ve designed shoes together in the past,” Free said of working with Lamar on the sneakers. “Both the Chuck 70 and the Pro Leather still have elements of those shoes. We learned a lot from that process about what not to do and tried a new take.
The Chuck 70 pair features an off-white upper, neutral logo patch and PgLang branding, while the Pro Leather has a white and neutral colored pattern on the upper and the company’s logo and branding alongside Star Chevron of Converse and the heel of the sneaker. Free teased the Chuck 70 and Pro Leather sneakers on his Instagram in April.
The duo opted for subtle details on these styles, like the hike-style eyelets that Free says will patina over time and give them character, cryptic text graphics and an asymmetrical rubber polish. In addition, the white color lends itself to customization. “You can’t reinvent the wheel, but you can refine it,” Free said.
He added of the partnership, “We now have this thing where we cold call companies and tell them what we want to do and Converse was down. We wear Chucks all the time, so we thought we might as well make a PgLang version.
Lamar and Free founded PgLang in March 2020 to tell stories that connect people through shared experiences. They unveiled the company with a visual mission statement featuring Lamar, musical artists Jorja Smith and Baby Keem, and actress Yara Shahidi.
Free in April 2022 revealed on Twitter that PgLang stands for “program language” and added “Pg is the operating system; bring your files, let the co-developers work.”
Since its inception, PgLang has collaborated with Calvin Klein, producing a series of seven short films for the brand written and directed by Free, and signed artists Baby Keem and Tanna Leone, the latter having released a new album, “Sleepy Soldier”. April 28. Leone stars alongside model Seleh Marley in the film directed by Savannah Setten content item support the launch of PgLang for Converse
As for other collaborations in the future, Free said, “I don’t see why not to collaborate. We always have opportunities to work with really great brands that understand the vision and we want that to continue. Any partner or artist that we consider to be alumni. —OBI ANYANWU
LATEST CROCS: Crocs releases its latest celebrity collaboration, this time with Grammy-winning singer SZA.
The shoe brand and the musician revealed on Monday that they are teaming up on a two-piece shoe collection that includes redesigned versions of the Crocs Classic Clog and Crocs Classic Slide. The collection is meant to evoke a warm, earthy vibe with both styles crafted in a wood grain pattern.
The collection also features custom Crocs charms, called Jibbitz, which depict totems that keep SZA grounded, such as charms inspired by gemstones, earth, mushrooms, a leaf, and a fish. The Crocs Classic Clog is also designed with a rainbow-colored friendship bracelet that features letter beads that read “SZA”.
For this collaboration, Crocs and SZA are supporting Mental Health Awareness Month by partnering with social advocates Sage Adams, Yaris Sanchez and Donté Colley to bring attention to mental health access and advocacy. Crocs also donates to each of the advocacy organizations of their choice, such as the Sad Girls Club and the Boris Lawrence Henson Foundation, as well as the National Alliance on Mental Illness.
As quantities of the collection are limited, customers can register on the Crocs website Monday through Friday for a chance to purchase pieces from it. Customers will then be notified if they have been selected at a later date so they can complete their purchase. The SZA x Crocs Classic Clog sells for $70 and the SZA x Crocs Classic Slide sells for $40.
This is just the latest celebrity collaboration to come from Crocs, especially in the music world. The shoe brand has previously teamed up with Justin Bieber, Post Malone, Diplo and Bad Bunny. On the fashion side, Crocs has collaborated with Balenciaga, Christopher Kane, Barneys New York and many others. — LAYLA ILCHI