Prada teams up with Cassius Hirst for their first solo NFT release

After its first NFT made in collaboration with Adidas, Prada has announced its first solo NFT drop, an adventure even more exclusive than the brand’s typical products. Dubbed the Timecapsule NFT Collection, the project is a monthly online event that gives shoppers access to both a gender-neutral physical product and a gifted NFT on the first Thursday of each month. Customers will have 24 hours to secure offers, granted quantities do not sell as soon as they are released.

Each limited-edition Timecapsule item has been personalized with a unique serial number and comes in packaging exclusive to the product it contains. The NFT that accompanies the item will only be offered with the purchase of the physical product and will not be sold separately. Drops will generally be limited to 50 items, though Prada plans to double its stock in Timecapsule’s first drop, scheduled for June 2 at 9 a.m. ET.

What to expect – The brand’s initial offering will include a unique shirt designed in collaboration with artist Cassius Hirst, son of hugely successful (and controversial) artist Damien Hirst. Each shirt, available in black and white, is decorated with Cassius Hirst’s signature mask and brain scan designs. The tops, numbering just 100, are made with technical fabrics from Prada’s high-performance Linea Rossa line.

Hirst’s design symbolizes unity and solidarity, Prada said in a press release, perhaps nodding to the few who will be able to participate in the Timecapsule release. That said, Timecapsule drops are open to customers worldwide, including Australia; Austria; Belgium; Brazil; Canada; China (Mainland; Denmark; Finland; France; Germany; Greece; Hong Kong SAR; Ireland; Italy; Japan; Korea; Luxembourg; Monaco; Netherlands; New Zealand; Norway; Portugal; Singapore; Spain; Sweden; Switzerland; Taiwan; Turkey; United Arab Emirates; United Kingdom; and the United States.

Prada hasn’t detailed the NFTs that will accompany its Timecapsule drop with Hirst, though we do know that each digital collectible will include the drop’s serial number and accompanying physical item number. NFT owners will be offered exclusive benefits and experiences, Prada said, as well as access to future drops. All Timecapsule NFTs are issued on the Ethereum blockchain for a secure and user-friendly experience.

Let’s talk about it – For anyone who can’t afford – or frankly, care – for Prada’s Timecapsule NFT collection, the label has launched “Prada Crypted”, a new community server on Discord. Everyone is welcome to join the group to discuss luxury fashion, NFTs or the ridicule that constantly surrounds them.

Potential packaging?Prada

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