PARIS, August 21, 2022 /PRNewswire/ — Prada announces the global launch of Prada Paradoxe, the new women’s fragrance that celebrates the multidimensionality of an impossible-to-frame woman. Campaign features Emma Watsonwho both plays the lead role in the short film and makes her directorial debut directing the film.

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The campaign celebrates the myriad unique elements of each woman that come together to create an authentic and ever-changing whole: a woman who is never the same, but always herself.

Award-winning actress and UN Women Goodwill Ambassador Emma Watson as the conductor of his own symphony of dimensions – the performer, the activist, the actor, the woman – in a dynamic and revealing short film capturing the powerful spirit of Prada Paradoxe.

“I think it was a coincidence that Prada came to me with this project. It was around the time that I had really made a decision in my heart and in my head that I wanted to direct – and I found the concept of being a woman who is such a compelling paradox. I hope the values ​​behind Prada Paradoxe will give women a little more space to celebrate themselves, to know that it’s okay to be complex and d ‘explore the different facets of themselves that make them the fullest expression of who they are.” – Emma WatsonActor, Director, Activist

“It is an honor to work with Emma Watson, not only because of her acting talent, but also her directorial debut. Prada Paradoxe is inspired by the infinite and stimulating facets that make each woman unique and Emma fully embodies it. Its multiple dimensions and its ability to address highly engaged generations make it the perfect embodiment of the Prada Paradox.” – Yann Andreainternational general manager of Prada Beauty

The Prada Paradoxe film campaign is launched worldwide through television, digital channels and outdoor media from August 22n/a.

Talent and director: Emma Watson

Music: “Lord It’s a Feeling” by London Grammar


Michael Roux
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