Obsessed with Chanel N ° 5? You’ll love these limited edition collector’s items inspired by the iconic fragrance
From its instantly recognizable fragrance to the outline of the famous bottle, Chanel N ° 5 is widely regarded as one of the most popular beauty products of all time. Since its inception in 1921, the fragrance, which uses May rose, jasmine, citrus, aldehydes and bourbon vanilla to create a feminine scent, has been a staple in so many people’s perfume repertoires. Today, to celebrate its centenary, the brand’s classic floral scent has been reinvented into 17 utilitarian objects that offer new ways to wear and layer the iconic scent.
You will find body oil in a cruet, bath tablets in a box and shower gel in a paint pot, proving that while the traditional Chanel N ° 5 bottle is iconic, the scent can still be experienced and enjoyed in different formats, while being housed in different packaging. “By taking popular consumer objects out of their context and dressing them in the aesthetics of N ° 5, we come back to Chanel’s first creative gesture: that of transforming a functional object into a desirable luxury object. This is the very essence of Chanel Factory 5: offering the luxury experience on a daily basis, ”explains Thomas Du Pré De Saint Maur, head of Chanel’s global fragrance and beauty creative resources. “Through this concept, we want to go back to the creative process. of the first packaging N ° 5. At the time, it was a simple laboratory flask, a functional object that had become luxurious and iconic. There was already this notion of transforming an ultra-functional common object into a precious object. “