Mattel Creations announces Hot Wheels x Gucci Cadillac Seville


Mattel has announced that Mattel Creations, the company’s direct-to-consumer design and collaboration platform, is joining its growing list of designers with a unique Hot Wheels collector’s item in honor of the 100th anniversary of Gucci. The Hot Wheels x Gucci Cadillac Seville limited edition, inspired by a scale model of the legendary Cadillac “Seville by Gucci” – a paradigmatic expression of late 1970s flair and testimony to the Maison’s avant-garde vision – will be available on the Mattel Creations website and in select Gucci stores around the world starting October 18.

“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces the fact that toys are a web that reflects pop culture, fashion and design,” said Richard Dickson, President and COO of Mattel. “We are thrilled to celebrate and honor Gucci‘s incredible 100th anniversary with an artistic rendition of a limited edition Hot Wheels, reinforcing the importance of toys as art. ”

The partnership pays homage to the original 1970s collaboration between Gucci and General Motors to create the Cadillac Seville designed by Gucci. Introduced on the 1978 Cadillac Seville, the Gucci package was intended to add legendary Italian flair to the Detroit luxury automobile. The cars offered drivers a vinyl top covering only the “C-pillar” and featured the interlocking double “G” badge, a gold Gucci hood ornament, gold Gucci emblems on the wheels, front fenders and a C-pillar and Gucci web stripes throughout the trunk.

The 1982 Cadillac Seville is part of the current Radwood custom car movement of the 1980s and 1990s that is spreading across the world. Featuring the classic Gucci logo and interlocking GG motif, the 1: 6 scale interior features details true to life-size vehicles, such as gold piping on the seats. Featuring packaging designed and produced by Gucci, the vehicle is delivered in its own display case.

From October 18, the Cadillac Seville Hot Wheels x Gucci 1982 will be available on and entering selected Gucci stores in New York, Beijing, Seoul and Tokyo, as well as the Gucci Cartoleria in Milan and the Gucci Circolo in London, Berlin and Milan.

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