Lyst Index Quarter 2 2021 Most popular brand and product


The Lyst Index is back for the second quarter of 2021, again using Google search data, social media mentions and buyer behavior to calculate the world’s most popular brands and products.

The second quarter findings allow Gucci to maintain its cutting-edge sport as the world’s hottest brand, a title it has won for four consecutive quarters. The leading trio is completed by Dior (in second, from third) and Nike (from second to third). The luxury-focused top 10 also includes Louis Vuitton, Prada, Balenciaga, Moncler, Bottega Veneta, Saint Laurent and Versace in descending order.

The Lyst Index also covers the hottest products in the world in the last quarter, with the adidas YEEZY flip flop taking the top spot for men. While the top spot is not entirely surprising, the Index has uncovered more interesting findings. In the second quarter, searches for ‘men’s fashion’ increased by 46%, the impact of which is reflected in the inclusion of Fendi’s Baguette bag (6th place) and Thom Browne’s pleated skirt (10th place). place) on the most fashionable male product. listing. Earlier this year, we spoke to a number of men’s dress designers.

To view this quarter’s full Lyst index, visit the Lyst website.

In fashion news, that’s why Phoebe Philo’s return to the industry could represent a turning point for fashion.

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