Jennie from Blackpink unveils new Chanel Coco Crush jewelry collection


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Jennie, known to Blackpink fans as “Human Chanel”, made her debut as the face of the Chanel Coco Crush jewelry collection.

In a teaser image released by the French luxury brand, the K-Pop star sports the new earrings, rings and necklaces from the Coco Crush line. This is the second time she has posed for the fashion label; in september she starred in its Coco Neige ski clothing campaign.

Coco Crush and Jennie: a perfect match

Promoting the Coco Crush campaign was just the next natural step for Jennie, who is frequently seen wearing pieces from the fine jewelry line. Launched in 2015, the collection is defined by its signature quilted pattern. The jewelry features alternating cross incisions that resemble the quilted leather front of the iconic Chanel 2.55 handbag.

Jennie’s favorite accessories are rings, crafted in white gold or Chanel’s unique beige gold, as well as the earrings. She will soon add another item to this list: a necklace with a “C” pendant adorned with diamonds.

The jewelry design is one of three new styles unveiled in the Coco Crush 2022 collection, the other two being hoops and a diamond ring. The latter, available in white gold, is embellished with diamonds in a “snow setting”; Chanel used sparkling gemstones in different sizes and randomly positioned them along the band to recreate the effect of light shining on the snow.

We’ll see even more new pieces when the full Coco Crush campaign with Jennie releases next January, along with the collection. For now, take a closer look at the parts below.

Header photo credit: Chanel



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