Jennie from ‘BLACKPINK’ is the face of the Chanel Coco Neige collection


BLACKPINK star Jennie urged people to make a fashion statement without losing their “edge.”

The K-pop singer is the face of Chanel’s new Coco Neige winter sports collection to launch on Tuesday, and she unveiled the fashion brand’s new campaign by congratulating Creative Director Virginie Viard for bringing “l ‘elegance in skinwear’.

In a video promoting the collection, she said, “You want to look like you’re having the best time skiing, but also tell people you haven’t lost your edge, you know?”

During the shoot, Jennie – who has been the French brand’s ambassador since 2017 – wore a rose-print cardigan, running gloves, a cashmere bra top and sweatpants.

The house added: “In each image, Jennie embodies a different side of the Chanel spirit: irreverence, nonchalance, freedom of movement and elegance.

Chanel first presented the Coco Beach and Coco Neige beach and ski clothing collections in 2018 – edited by Karl Lagerfeld – with Margot Robbie as the campaign’s first face.

Meanwhile, Jennie’s BLACKPINK group members also partnered with fashion brands, with Lisa being named MAC Cosmetics Ambassador, while Jisoo joined Dior as the company’s global fashion and beauty ambassador. company, and Rose has partnered with Tiffany and Co.

Speaking earlier this year, Rose said, “I’ve been wearing Tiffany jewelry since I was in high school.

“Being part of such an iconic brand that has been part of my life for a long time makes it even more special to me. I am very honored and excited.

And the ‘On the Ground’ singer, who released her acclaimed debut solo project, ‘R’ last month, has spoken about how her mother was her fashion idol growing up.

She recalls: “I still remember when she was working full time in New Zealand. How she would dress in the fanciest black fitted blazer and pencil skirt.

“I admire her in so many ways, especially how responsible, respectful and kind she is to the people around her.”

This article first appeared on Saturday Insider, October 23, 2021

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