Jelenew appoints former Chanel designer Di Liu as creative director

A study published in the Journal of Sexual Medicine found that over 58% of female cyclists surveyed suffered from genital numbness, hip pain, groin pain and other physical discomfort while riding due to improper pad construction. The three-section V-shaped bicycle pad structure used in Jelenew cycling pants can help women reduce or eliminate physical discomforts such as genital numbness, hip pain and pain in the back. groin caused by cycling. This will ultimately break the cycling industry and women’s perception of professional cycling pants and lead to a healthy and comfortable revolution for women’s cycling.

Di Liu has pioneered the advanced custom clothing technology – molding technique, 3D stitching and “multi-scene shuttle” concept in the development of professional cycling clothing. Cycling pants with external pad became the first professional cycling pants that can be worn daily, completely eliminating a series of problems such as hot private parts, awkward lines, bulging private parts, camel toes, etc. . Products developed and designed by Di Liu are still in the testing phase and have been unanimously praised by professional athletes and cycling enthusiasts.

Di Liu graduated from Esmod and IPLME in Paris, France, and studied advanced apparel customization and luxury management. In 2016, he joined the core design team of Chanel Haute Couture and had made significant achievements in 3D tailoring, fabric reconstruction and fashion trend analysis. In 2019, he joined the French fashion and culture magazine “ART ET MODE” as editor-in-chief. He is good at applying art forms in design, bringing the advanced interpretation of functionalism to aesthetics.

At Di Liu’s a unique vision of fashion and a sense of innovation make him an ideal candidate. Official Jelenew said: As a designer with a distinct personality, At Di Liu’s the talent is obvious. His passion for cycling, dedication to product design and forward-looking outlook on fashion trends perfectly matches Jelenew’s brand values, further enriching the brand tone.

“It is an honor for me to join Jelenew on this new journey with a passionate team. Jelenew is a special brand born for women. At the beginning of the company’s establishment, it focused on solving ” Jelenew’s sweat life with everyone. I can’t wait to bring my creativity and experience and enter a new chapter with Jelenew.”Di Liu said earlier.

The cycling pants with external chamois developed by Di Liu subvert the built-in padding structure of traditional cycling pants. Its launch lays the foundation for the next chapter of the brand and promotes the advent of a new era in the cycling industry. It also highlights the pioneering perspective that Di Liu brings to Jelenew and the cycling industry.

Top fashion talents have entered the cycling apparel industry. Looking forward to more surprises from Jelenew!


Jelenew is an American forward-thinking women’s cycling brand. She creates the world’s first truly women’s cycling pants. It brings the revolutionary combination of “Haute Couture and Sportswear”, and carefully designs each product with “luxury molding technique” to provide a more refined sports experience and promote a healthy lifestyle for cyclists to enjoy a sleek and stylish commuter cycling.


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