It’s already Windows vacation time

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Photo: Joe Schildhorn / BFA.com / Courtesy Prada

If you feel like the holiday season is starting earlier than usual, don’t worry, you’re not crazy, you are. Halloween hasn’t even happened yet, but retailers are already starting to think about gift guides and holiday windows. There may be good reasons for this: With more and more people shopping online now, and the global supply chain completely messed up, consumers want to make their list and double-check it before they go. ‘it’s not too late. Personally, I have already sorted most of my big gifts so that they arrive on time. But I’m also a shopaholic. It’s the other thing: buying and giving gifts (for yourself and for others, of course) feels good, and people really crave a little bit of joy.

On that note, if you were to walk Fifth Avenue today, you would see Prada‘s new vacation collection on display in Bergdorf Goodman storefronts. They feature full-size videos as a backdrop, with mannequins dripping in glitter, crystals, studs, and Lurex with a metallic sheen – perfect for any holiday party you’ve had.

From left to right : Photo: Joe Schildhorn / BFA.com / Courtesy PradaPhoto: Joe Schildhorn / BFA.com / Courtesy of Prada

From above: Photo: Joe Schildhorn / BFA.com / Courtesy PradaPhoto: Joe Schildhorn / BFA.com / Courtesy of Prada

The Prada Holiday Collection will be on display until November 1, after which the annual Bergdorf Goodman Holiday Windows will be installed. The brilliant transformation of Fifth Avenue has only just begun.


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