His style – richmondmagazine.com
Stylist, fashion designer and businesswoman, Chanel Green Nelson presented her creations on the podiums of Richmond in London. She has a women’s clothing line formerly under the name Stitch by Chanel (now Liznel), she is the fashion director for RVA Fashion Week, and in February she opened a physical store, Liznelat 306 E. Grace St.
Green Nelson says she decided to open a boutique after realizing she had lost her “why” of being in the fashion industry. She loves the creative process, but the marketing, management and financial constraints of building a brand were beginning to wear her down. She therefore embarked on an introspection to rediscover what brought her to the industry.
With the support of her husband, Malcolm Nelson, she set to work, renaming Stitch by Chanel to Liznel, a combination of her name and that of her grandmother, Elizabeth “Liz” Cutting. “I started all of this because of my grandmother,” says Green Nelson. “I’m doing all of this because she couldn’t do all of this.”
She says her ability to design and sew clothes was passed down to her by her grandmother, who grew up in Trinidad. She honed her skills with the help of her mother, Hazel Green, and discovered her natural talent. She says she’s always had an eye for fabrics, but success hasn’t come easy. “I literally do everything for my business,” she says. “I had to go online, understand and research. I had to care. I had to be hungry to know that if I don’t do these things, I will fail.
Green Nelson describes her style in three words: bold, luxurious and fun. This is evident in her shop, which is full of high-end women’s clothing created by her, as well as other pieces from known fashionable places, including Italy and London. It also offers bespoke women’s suits.
Another benefit of Green Nelson’s skills is that she can alter clothes. Although it costs more than buying the garment off the shelf, it’s a bonus for women who are looking for their own style. “I love teaching people how to shop,” says Green Nelson. “I love all patterns. I love all colors. I love all styles. I think it’s about teaching women to find the one they love.
And if clients hope their entire look will be completed in one visit, B John Beautyowned by Brittany Johnson, is located upstairs, so customers can also get their makeup done.
Green Nelson’s ultimate goals are to open a second store and establish a fashion house where all products are created in-house by her under the Liznel name.
During the fall RVA Fashion Weekfrom October 3-9, she will serve as fashion director, co-host a creative panel with Johnson, and present her latest designs at the event’s grand finale on October 9 at the Dominion Energy Center.