Gucci traces the last 100 years in the most Alessandro Michele way of all time


Gucci’s Alessandro Michele isn’t afraid to think big. Since becoming creative director of the Italian luxury brand in 2015, the designer has served one big idea after another. and found a way to get past it every time. He has a maximalist approach to style that has undeniably impacted the industry. Now, as the brand celebrates its centenary, Michele is launching a Gucci 100 capsule collection and stages a handful of New York events, including a takeover of the 14th Street subway station, which are as OTT as you are. you doubt it.

To kick off its anniversary celebration, Gucci has opened a new exhibition in the heart of Manhattan’s Meatpacking District, retracing the Florentine house’s most influential pieces over the decades. Between the Gucci-fied walls are velvet-covered rooms, each organized with a distinct vibe. One is dedicated to the house’s new high jewelry offering, while another is reserved for its items bearing the logo, including the Balenciaga-hybrid Hacker Project pieces from fall 2021.

“This is not a revisionist attempt to delve into the past: mine is rather an” inverted “revisionism of the history of the House, stitched together by a piercing note, a melody, a refrain,” Michele explained about it. of his inspiration for the Gucci 100 capsule collection. “If I had to portray Gucci, I would be an eternal teenager hanging out in places where music is heard and played.”

Location of Gucci’s Meatpacking pop-up store.

Pablo Enriquez for Gucci

This penchant for sound is best reflected in the subtle details of Gucci’s new pop-up store, located next door. The store is stocked with the new Gucci 100 collection which has song lyrics stuck to the ready-to-wear and accessories, and is equipped with a fun see-and-say-style music wheel that showcases popular songs on Gucci’s theme with interactive features.

Here shoppers will find an offering of everything from monogrammed luggage and outerwear sets to time-tested house icons, like suits and slip-on moccasins, now featuring musical prints. If you’re ready to join the party, purchase selected coins below.

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