Gucci traces the last 100 years in the most Alessandro Michele way of all time

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Gucci’s Alessandro Michele isn’t afraid to think big. Since becoming creative director of the Italian luxury brand in 2015, the designer has served one big idea after another. and found a way to get past it every time. He has a maximalist approach to style that has undeniably impacted the industry. Now, as the brand celebrates its centenary, Michele is launching a Gucci 100 capsule collection and stages a handful of New York events, including a takeover of the 14th Street subway station, which are as OTT as you are. you doubt it.

To kick off its anniversary celebration, Gucci has opened a new exhibition in the heart of Manhattan’s Meatpacking District, retracing the Florentine house’s most influential pieces over the decades. Between the Gucci-fied walls are velvet-covered rooms, each organized with a distinct vibe. One is dedicated to the house’s new high jewelry offering, while another is reserved for its items bearing the logo, including the Balenciaga-hybrid Hacker Project pieces from fall 2021.

“This is not a revisionist attempt to delve into the past: mine is rather an” inverted “revisionism of the history of the House, stitched together by a piercing note, a melody, a refrain,” Michele explained about it. of his inspiration for the Gucci 100 capsule collection. “If I had to portray Gucci, I would be an eternal teenager hanging out in places where music is heard and played.”

Location of Gucci’s Meatpacking pop-up store.

Pablo Enriquez for Gucci

This penchant for sound is best reflected in the subtle details of Gucci’s new pop-up store, located next door. The store is stocked with the new Gucci 100 collection which has song lyrics stuck to the ready-to-wear and accessories, and is equipped with a fun see-and-say-style music wheel that showcases popular songs on Gucci’s theme with interactive features.

Here shoppers will find an offering of everything from monogrammed luggage and outerwear sets to time-tested house icons, like suits and slip-on moccasins, now featuring musical prints. If you’re ready to join the party, purchase selected coins below.

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