Gucci Garden Hong Kong exhibition “Archetypes”


To celebrate Gucci’s 100th anniversary, the fashion house has set up a multimedia exhibition called Archetypes, which explores the creative vision of the label.

Following its occupation in Florence and Shanghai, the experience has now gained ground in Hong Kong. Located in Tai Kwun, the space was designed by Archivio Personale, a creative studio that helped transform Alessandro Michele’s vision into an immersive narrative space.

“I found it interesting to accompany people in these first six years of adventure, by inviting them to cross the imagination, the story, the unexpected, the glitter. So I created a playground of emotions that are the same as in the countryside, because they are the most explicit journey in my imagery, ”explained Michele in a press release. Guests can look forward to a variety of themed spaces that bring five Gucci campaigns to life, including Gucci Bloom’s fragrant floral paradise, Ignasi Monreal’s Spring / Summer 2018 mural, the Fall / Winter 2016 campaign and more. again.

Open until July 9 from 10 a.m. to 10 p.m. HKT, you can visit Gucci Garden’s Archetypes free exhibition or view it virtually here.

Gucci Garden Archetypes
Tai Kwun, Duplex Studio
LG1, Block 01, 10 Hollywood Road, Center

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