Gucci asks World Animal Protection to stop using wild animals – WWD

World Animal Protection US has raised concerns with Gucci US about the luxury brand’s use of tigers in its Gucci Tiger collectibles campaign, and asked it to stop using wild animals in its advertisements.

The Gucci Tiger campaign features real tigers.
Angelo Pennette

As mentioned, in the Year of the Tiger, Gucci is offering Gucci Tiger, a selection of ready-to-wear and accessories for men and women with multiple variations of the animal. There is an accompanying advertising campaign designed by creative director Alessandro Michele and photographed by photographer and director Angelo Pennetta. Real tigers roam the countryside scenes, having joined a group of friends for a tea party in various spaces of a luxurious retro-style hotel.

Gucci interviewed by World Animal Protection

Gucci features tigers in its new Year of the Tiger collection and campaign.
Angelo Pennette

Liz Cabrera Holtz, Wildlife Campaigner for World Animal Protection US, said: “Gucci is sending the wrong message by promoting tigers as pets and luxury items when they are animals. wildlife that belong to their natural habitats. World Animal Protection is urging Gucci to stop using wild animals in its campaigns and issue a statement that tigers belong in the wild. The Year of the Tiger should raise awareness that these incredible animals need conservation, not commodification. More tigers live in captivity in the United States than the 3,900 that remain in the wild. Tigers are critically endangered due to their use as ‘pets’, exploitative tourism, farming for traditional medicine, poaching, habitat destruction and the climate crisis. Whether captive-bred or wild-caught, the stress these tigers go through when forced to pose for photos is immense. Gucci’s fashion campaign treats tigers as mere accessories and encourages consumers to do the same.

A Gucci spokeswoman said: “Nature, wildlife and its inhabitants are particularly important to Gucci, which since 2018 has been completely carbon neutral across its entire supply chain. In February 2020, Gucci has joined The Lion’s Share Fund, a unique initiative that raises much-needed funds to protect endangered species and their natural habitats. Gucci’s continued support and contributions are generating tangible results on the ground for this urgent cause.”

Further, she said, “A third-party animal welfare organization, American Humane, monitored the set the animals were on and verified that no animals were harmed. The tigers were filmed in a separate secure environment in accordance with Gucci policies and then featured in the campaign.

Lindsay Oliver, executive director of World Animal Protection US, said she sent a notification Wednesday morning, but has yet to hear from Gucci. When told that American Humane had been monitoring the photoshoot, Oliver said, “Really, there’s no humane way to do a photoshoot with a captive tiger, or a captive wild animal for that matter. There is a lot of control and manipulation for these animals. It’s very stressful, it’s cruel, and it’s also generally a dangerous situation.

She claimed that the time the set is watched is very minimal, and there are a lot of things that come into play, such as transport and general stress on the animals, in terms of dragging them through the process of transport, and put them in cages waiting to be used. “They are wild animals, and this is not the environment for them,” Oliver said.

Asked if she expected Gucci to halt the campaign, Oliver said: “We think it’s the best decision for Gucci, and for them to be able to take a stand for wild animals, for good. make it clear that wild animals have no place. in ads like this.

Discussing whether the companies eventually take action, Oliver said that after two years of pressure from their organization, Expedia has changed its stance on offering dolphin shows as it believes dolphins in captivity suffer a lot.

On whether other companies are being targeted for the Year of the Tiger, a spokeswoman for World Animal Protection US said, “We are addressing animal suffering issues across all industries as we let’s take a look at it, the Gucci advertisements being the most recent. ”


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