Dolce and Gabbana continue Diet Prada lawsuit: who will win?

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Any fashion lover is probably familiar with the iconic Instagram Diet Prada, known for holding the couture world responsible for plagiarism, racism, etc.

The blog was founded by Tony Liu and Lindsey Schuyler, who recently revealed that they have been battling a lawsuit against Dolce & Gabbana since 2019, and the controversial Italian fashion house is seeking $ 600 million in damages.

We’ll tell you all about the lawsuit, including why it was filed.

So why is Dolce & Gabbana suing Diet Prada?

In November 2018, Dolce & Gabbana canceled its fashion show in Shanghai after social media users accused the brand of racism. The campaign used #DGLovesChina as a hashtag. It also featured a removed ad that showed a Chinese woman trying to eat Italian food with chopsticks.

Diet Prada broadcast the ad. Stefano Gabbana’s Instagram account sent several anti-Asian comments. Their coverage of the chaos that followed is still on their Instagram page, in their stories under # DGTheS – show.

Shortly after the publication of Diet Prada, Dolce & Gabbana filed a lawsuit against the founders of Diet Prada in the civil court in Milan. The company has filed defamation charges and is claiming € 3 million in damages for Dolce & Gabbana and € 1 million for Stefano Gabbana, who initially claimed his Instagram was hacked.

However, more recently, the fashion house is said to be seeking 450 million euros to “restore the brand image since 2018” as well as 8.6 million euros for personnel costs, an additional 8.6 million euros for the cancellation of the Shanghai parade, 89.6 million euros for lost sales. in Asia.

In March 2021, Tony and Lindsay responded by filing a free speech defense. Diet Prada sent part of the Dolce & Gabbana costume to The cup, who reported that the lawsuit alleged that Diet Prada’s coverage of their campaign resulted in lost revenue and other brand damage.

Tony and Lindsay wrote separate statements also provided by The cup in response to the Dolce & Gabbana lawsuit.

Tony’s statement spoke of his identity and experiences as an Asian American man and as a queer person of color living in a predominantly white city. He explained that Diet Prada has always been a platform where the BIPOC has been brought to the fore. Tony also notes that the trial came at a time when Donald Trump’s xenophobia fueled more anti-Asian rhetoric and that Diet Prada would remain a platform that “speaks the truth to power.”

Lindsey Schuyler wrote her own statement which reiterated Tony’s sentiments and added her distaste for the “caricatures of China and the Chinese people, but also for the misogynistic images associated with them” created by Dolce & ‘s advertising campaign. Gabbana.

She said it was important for the media to be able to speak out on issues such as misogyny and racism without being denounced as “fake news”.

Lindsey’s final line in her statement read: “Now is the time for public figures and brands to respond to public opinion and media criticism with progressive action, not legal action.” Currently, the couple are represented by the non-profit Fordham pro bono Fashion Law Institute, in conjunction with Italian law firm AMSL Avvocati.

Diet Prada has also created a GoFundMe to cover their legal fees.

A statement from Professor Susan Scafidi, founder and director of the Fashion Law Institute, said: “We are convinced that Diet Prada is on the right side of law and history. And we are honored to help them demonstrate that harmful stereotypes are never in fashion. “

For the moment, the dispute is not yet resolved.


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