Dior’s iconic J’adore perfume bottle redesigned for Christmas 2021


French architect India Mahdavi designed the new pack that would “irresistibly” attract the wearer’s touch.

Only 1000 pieces of the new J’adore design were created

Dior has revamped its famous J’adore perfume bottle for the 2021 holiday season.

Reinvented by French architect India Mahdavi, it was inspired by the floral notes of the perfume and created an amphora designed to “irresistibly” attract the wearer’s touch.

The bottle is made of spirals that mimic the J’adore necklace wrapped around the curves of the bottle.

Made in Venice, the piece is decorated with a golden thread, running along the glass spiral, nodding to the old fragrance pack with golden reflections.

The box, on the other hand, uses a soft paper fabric for a textured effect, and large jasmine blossoms, used in the perfume, are placed on the packaging.

Luxurious and sensual, the India Mahdavi amphora is a technical feat designed to be executed by the brilliant craftsman of Murano [island in Venice]The LVMH licensed brand said in a statement.

“This beauty spiral is made for true ‘worship’,” he added.

Only 1,000 pieces of the new perfume bottle were made and are priced at £ 1,250 each.

Dior is releasing the new design on December 14 at Dior Beauty’s Christmas pop-up at Harrods.


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