Dior showcases sneakers in temple of Zeus cruise campaign
The latest Dior Cruise 2022 campaign highlights the house’s new Dior Vibe sneakers against the backdrop of the Temple of Zeus, on the ancient Greek archaeological site of Nemea.
Seventy years after Christian Dior‘s haute couture collection was photographed in front of the Acropolis, the brand shot its Cruise campaign in front of another ancient Greek temple, but this time some of the models are wearing sneakers.
Models Selena Forrest, Maryel Uchida and Chai Maximus appear in sepia-toned images wearing the Cruise 2022 collection which was unveiled at the Panathenaic Stadium in Athens in June.
The new Dior collection has paired goddess dresses with the brand’s new futuristic Dior Vibe sneakers and sports bags.
A new addition to the Dior Cruise 2022 collection, the Dior Vibe line designed by Maria Grazia Chiuri would give life to a hybrid universe, with leather goods codes mingling with those of the sneaker universe, such as the Dior Vibe Weekender bag.
Available in different sizes and colors – including a black and white version – this unique design revisits the curves of the bowling bag by enhancing them with Dior emblems, such as the cannage pattern or the star, contemporary tributes to the heritage of the House.
To finish off the looks, the shoe also exalts the sporting energy of the Dior Cruise 2022 collection.
Dior Vibe sneakers combine a running spirit with fashionable details, with a play of materials enhanced with gold or silver inserts. The D-Zenith merges the sleek elegance of heels with the comfort of lace-up leather sneakers thanks to a sculptural heel with metallic highlights.
Finally, the Dior Genesis is available in a boot or bootie version, in neoprene with a thick rubber sole. These irresistible creations are paired with revisited white sports socks adorned with the name “Christian Dior”, a refined signature of these new essentials.
The artistic director of women’s ready-to-wear at Dior, Maria Grazia Chiuri, who has worked with women photographers since taking over the artistic direction of women’s collections at Dior in 2016, called on Julia Hetta. to photograph the countryside.
The campaign was led by Fabien Baron, styled by Elin Svahn, with makeup by Peter Philips and hair by Guido Palau.
The resulting images were featured in “Her Dior: Maria Grazia Chiuri’s New Voice,” a book published by Rizzoli New York earlier this year.
Dior Grecian Cruise 2022 Collection (Full Live Video)