Dior presents its partnership with Travis Scott for spring summer 2022

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We were speechless when Dior announced an unprecedented partnership with American rapper Travis Scott. The collection marks the first complete Dior collection ever created with a musician, according to WWD.

The Spring / Summer 2022 collection saw influences from the desert landscape of Texas – which Christian Dior visited and loved when he brought his inaugural collection to the United States in 1947. Inspired by Dior’s deeply rooted connection to the state American, Kim Jones joined this today by teaming up with rapper of Texan origin Travis Scott. In the parade notes, the collection is described as “a conversation – between two friends, two cultures and two different eras”, blending the rapper’s American heritage with that of the French House.

Named after Scott’s label, Cactus Jack Records, the Cactus Jack Dior collection debuted last Friday during Paris Fashion Week. The show took place in a recreation of Christian Dior’s childhood rose garden, which has evolved into a cactus garden reflecting Scott’s upbringing in Houston.

Jack Dior cactus

This season honors the know-how and tailoring of the House. Flowing pants and slim overcoats nod to Dior’s 1956 “Arrow” line while elegantly contrasting the sportswear elements of the collection. Athleisure looks have also been juxtaposed with couture details such as embellishments, embroidery and graphic prints. Other motifs, including the cactus character Jack and images from the Dior archives, become patches, adorning bags and jackets.

Paying homage to the collection’s nickname, Travis Scott reinvented Dior’s signature oblique pattern, reworked to spell “Jack” instead of Dior. The signature Dior Toile de Jouy also sees an update, transforming into a “Toile de Cactus” print that depicts desert scenes. And for the first time, Kim Jones has teamed up with Dior Joaillerie’s artistic director, Victoire De Castellane, for a cactus necklace, specially designed for the show.

To end the season, Kim Jones, Travis Scott and the House of Dior collaborated with contemporary artist George Condo. Thanks to the latter’s knowledge of American pop culture and his expertise in ancient European painting, Condo’s work perfectly underscores the themes of the collection. As a result, Condo created a sequence of unique hand painted shirts that were auctioned off after the Dior show. The proceeds will be used to support future generations of creative talent through scholarships.

(Photo: Dior)


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