Dior highlights sneakers in Greek temple cruise campaign – WWD



KICK OF THE GODDESS: Seventy years after Christian Dior’s haute couture collection was photographed in front of the Acropolis, the brand shot its cruise campaign in front of another ancient Greek temple – only this time, some of the models are wearing sneakers.

Maria Grazia Chiuri, artistic director of women’s clothing at Dior, hired Julia Hetta to photograph the advertisements for the Temple of Zeus at the ancient Greek archaeological site of Nemea.

Models Selena Forrest, Maryel Uchida and Chai Maximus appear in sepia-toned images with fuzzy details wearing the Cruise 2022 collection unveiled at the Panathenaic Stadium in Athens in June, which pairs goddess dresses with futuristic new Dior Vibe sneakers and bags brand sportswear.

The Dior cruise 2022 campaign.
Julia Hetta / Courtesy of Dior / Hellenic Ministry of Culture and Sports – ODAP – Temple of Zeus, Nemea

The campaign was led by Fabien Baron and styled by Elin Svahn. Peter Philips did make-up and Guido Palau did the hair.

Since taking over the artistic direction of women’s collections at Dior in 2016, Maria Grazia Chiuri has made it her business to work with women photographers. The resulting images were sampled in “Her Dior: Maria Grazia Chiuri’s New Voice,” a book published by Rizzoli New York earlier this year.


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