Designer fragrances are cooler than ever, these are the ones you need to know


Once upon a time, before niche fragrance brands were just a sparkle in beauty’s eye, designer fragrances were all we knew. You see, for decades, fashion brands (think Chanel, Dior, and Armani) have used perfume and perfume as a means to sell their share of luxury to the masses. Still pricey but not as extravagant as a purchase of, say, a four-figure handbag, perfume has long been a way for us to treat ourselves to the good stuff.

And of course, if it suits us well, it should be noted here that it is even more suitable for fashion houses. You see, while the profit margins on high-end fashion and accessories are low, the profit margins on perfumes are incredibly large. In fact, the fact that designer brands rely on perfume sales to circulate money is one of the industry’s worst-kept secrets.

But for years we only knew about designer fragrances, so we were willing to pay inflated prices. However, when the niche perfume brands got big hit and some of our favorite celebrities started talking about it lyrically, we were presented with a line of lesser-known and masterfully crafted scents that didn’t leave us feeling like everyone else. world.

And as specialty fragrance brands such as Jo Malone London, Diptyque and Le Labo rose through the beauty ranks, our must-have designer fragrances began to gain a reputation. What were once luxury treasures had become consumer staples. More recently, however, our trusted designer brands have seriously Improved their game. In fact, as some of our cult niche favorites become more and more popular, the Fashion and Beauty Pack is once again turning to the designer brands they know and love.

Now, it seems, designer fragrances are more impressive than ever. From forgotten classics to rising stars, these are the 14 best designer fragrances to buy right now.

1. Loewe Aire Eau de Toilette

Loewe Aire Eau de Toilette (£ 102)

Loewe fragrances could potentially be among the most popular perfumes among Instagram fashions right now. In fact, it seems that everyone whose style we religiously follow is wearing the Loewe scent. Not only do the bottles look really chic, but they also smell beautiful and unique. This particular spritz is lemony, with lemon and Italian tangerine, but delicately floral with hints of jasmine and lily of the valley. It’s effortlessly fresh and chic.

2. Yves Saint Laurent Eau de Parfum Libre

Yves Saint Laurent Eau de Parfum Libre (£ 80)

Almost unbelievably pretty, YSL’s Libre has become one of the most iconic designer fragrances of recent years. It’s popular, yes, but it’s not that popular that it should put you off trying it. Warm and spicy with orange blossom and lavender, this is the ultimate scent of the evening.

3. Chanel Le Lion de Chanel Eau de Parfum

Chanel Chanel Le Lion de Chanel Eau de Parfum (£ 169)

If you were expecting to see classic Chanel # 5 on this list, you better think again. While we all know that Chanel is the originator of some of the most exquisite perfumes ever created, finding a unique Chanel fragrance is not easy. However, The Lion might just be the ticket. It is deep, warm and majestic (like a lion, some would say) and contains notes of vanilla, bergamot and labdanum for a sweet, warm and leathery aroma.

4. Dior Miss Dior Eau de Parfum

Dior Miss Dior Eau de Parfum (£ 83)

You might think you recognize this classic bottle, and you would be right. Dior’s iconic Miss Dior fragrance collection has been popular for years, but this new addition can’t be unique. Floral notes like rose, peony and iris make it light and carefree, while deep tonka bean and sandalwood give it a seductive kick that keeps you on your toes.

5. Byredo Mumbai Noise Eau de Parfum

Byredo Mumbai Noise Eau de Parfum (£ 178)

If you thought Byredo was just a perfume brand, you’d be forgiven. In fact, Byredo is also known for designing luxury leather accessories. Byredo’s latest launch is, if you ask us, an absolute feat. It’s hot and spicy and has hints of coffee that make you want to snuggle your face to your wrist after just one spritz.

6. Gucci Flora Gorgeous Gardenia Eau de Parfum

Gucci Flora Gorgeous Gardenia Eau de Parfum (79 €)

Gone are the days of designer perfumes that all look alike. Gucci Flora Gorgeous Gardenia is potentially one of the most beautiful perfume bottles we’ve ever seen. Plus, the concoction of floral notes inside is sure to immerse you in a state of pure exhilaration.

7. Hermès Twilly d’Hermès Eau de Parfum Ginger

Hermes Eau de Parfum Twilly d’Hermès Gingembre (79 €)

If you ask us, Hermès is potentially one of the brightest brands in designer perfumes. It’s slightly under the radar compared to its high-end fashion counterparts, but the scents themselves are exquisite. Twilly d’Hermés Eau Gingembre is tangy and fresh and tickles your nose in the best possible way.

8. Chloé Natural Eau de Parfum

Chloe Natural Eau De Parfum (72 €)

Few fragrances exude a relaxed elegance like Chloé’s creations. Anxious to embark the Chloé girl in a more competitive perfume space, the latest addition to the brand’s fragrance collection, Naturelle, is unique in every way. First of all, it’s fresh and earthy thanks to the rose and cedarwood and holds on the skin all day long. On top of that, the bottle is also made from 25% recycled material, making it one of our favorite eco-friendly fragrances to date.

9. Tom Ford Private Blend Eau de Parfum Lost Cherry

Tom ford Private Blend Lost Cherry Eau de Parfum (£ 198)

Where to start with this one? Tom Ford is considered one of, otherwise the, the best brands of perfumes. The scents are captivating, different in every way and of impressive duration. In fact, it was Tom Ford who really set the precedent for the future of designer fragrances. Lost Cherry is sweet at first, then develops into a rich, deep scent enveloped in rose, tonka and cedarwood.

10. Giorgio Armani Privé Bleu Turquoise Eau de Parfum

Giorgio Armani Turquoise Blue Private Perfume (£ 175)

You may be familiar with some of Armani’s most popular fragrances such as Sì and My Way, but the brand’s Privé line is where you’re sure to find unique gems. Not only is this bottle a total work of art, but Bleu Turquoise is fresh, salty and marine yet rich and warm with hints of tobacco and vanilla that sparkle. If you feel this once, it’s hard not to keep redeeming.

11. Givenchy L’Interdit Eau de Parfum Rouge

Givenchy L’Interdit Red Eau de Parfum (60 €)

Far from a light, airy and floral fragrance, this fragrance is rich and seductive. With hearty tuberose, jasmine and ginger, the scent smells exactly as one would expect when looking at the bottle. It’s really portable, but it has one advantage that will keep people asking for it all night long.

12. Christian Louboutin Loubikiss Eau de Parfum

Christian Louboutin Loubikiss Eau de Parfum (225 €)

Speaking of tuberose, Loubikiss is one of the most amazing tuberose scents we’ve ever smelled. It’s heady and musky in the best possible way. Just as the bottle suggests, it’s not for the faint hearted.

13. Marc Jacobs Daisy Eau de Toilette

Marc Jacobs Daisy Eau de Toilette (£ 59)

A cult classic you probably already know, Marc Jacobs Daisy is fresh, light and the very definition of crowd pleaser. Harmlessly delicate, the subtle daisy notes of this everyday spritz are unbeatable. In fact, we would go so far as to say it’s one of the best scents ever. Sure, it’s popular (one of the most popular fragrances, perhaps), but it has every reason to be.

14. Tiffany & Co. Eau de Parfum

Tiffany and company. Eau de Parfum (£ 73)

When Tiffany & Co. released this fragrance a few years ago, we were sure it was going to become one of the most popular fragrances around. To our delight, however, it stayed perfectly under the radar. Champion of the soapy iris, it’s fresh, clean and sparkling, like freshly showered skin.

Then the short-lived scent is the worst so I found 18 that will last all day

This article originally appeared on Who What Wear

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