Cultural event Prada Mode arrives in Los Angeles for Frieze – WWD
Events are starting to heat up in Los Angeles around the next edition of the Frieze art fair.
On February 16 and 17, Prada will present the seventh version of its traveling Prada Mode social club and cultural residence in Los Angeles at a location to be revealed later. The event will feature an immersive installation by artist Martine Syms.
Based in Los Angeles, Syms’ multidisciplinary practice combines editing, video, installation and performance in works that comment on race, gender, digital life and media consumption, often with interactive elements inviting viewers to call a number. phones, texting, or connecting with chatbots. A fashion veteran, she’s collaborated with Etudes on a capsule collection, appeared in a campaign for streetwear brand LA Total Luxury Spa, and interpreted Prada‘s Spring 2021 menswear collection as part of its “Multiple” digital presentation. Views”.
Prada launched its Fashion cultural residency events during Art Basel in Miami in 2018 and has since landed in London, Paris, Hong Kong, Shanghai and, most recently, Moscow in December 2021, occupying the Levenson Mansion for two days with Damien Hirst’s “Pharmacy” installation, a slate of programming, including interviews with local curators and gallerists.
Over the years, celebrities have also flocked to Prada Mode events, including Kanye West, Gigi Hadid, Leonardo DiCaprio, Naomi Campbell, Chloë Sevigny, Saweetie and many more.
Frieze LA runs February 17-20 with a new location in Beverly Hills, over 100 participating galleries, and a new section of the fair called Focus LA, which spotlights emerging artists. Fashion brands that have held events around past Frieze LA fairs include Matchesfashion and Rimowa.