Chanel partners with Kristen Stewart’s Princess Diana movie “Spencer” – WWD
STUDIO CHANEL: Kristen Stewart, Chanel brand ambassador since 2013, can count on the French luxury brand to support her films – and not just with glitzy wardrobe loans.
For the third time, Chanel has funded a film starring the actress, known for a career spanning major franchises like “Twilight” and “Charlie’s Angels” to independent films such as “On the Road” and “Lizzie”.
The brand officially confirmed Monday its partnership with director Pablo Larraín’s film “Spencer”, in which Stewart plays Princess Diana. The film focuses on a pivotal weekend in 1991, when the late Princess spent the Christmas holidays with the Royal Family at Queen Elizabeth II’s Sandringham Estate, which led to her separation from Prince Charles .
“This collaboration is part of Chanel’s commitment to accompany and support cinematographic creation, and in this case, the story of an icon, Princess Diana, played by Chanel ambassador Kristen Stewart,” said Chanel in a press release, without providing further details.
The actress wears a red tweed coat with a tailored collar from Chanel‘s Fall 1988 ready-to-wear collection in a preview image from the film. In another, she wears a red turtleneck sweater with gold Coco Crush earrings.
Stewart also wore Chanel to several screenings of the film, including its world premiere at the 78th Venice International Film Festival. The film hit theaters in the US and UK on November 5 and is now rolling out on Amazon Prime in other countries.
Chanel has previously helped fund “Personal Shopper” and “Clouds of Sils Maria”, both directed by Olivier Assayas and starring Stewart.
It also supported the musical “Annette”, which opened this year’s Cannes Film Festival and featured another of its brand ambassadors, Marion Cotillard, in the lead role, a brand spokesperson said. .
Speaking in 2014, during the announcement of the “Sils Maria” partnership, Bruno Pavlovsky, president of fashion at Chanel, said that the house had not only supplied the actresses with clothes, jewelry, accessories and make-up. , but also provided the budget to Assayas to shoot the film. film on 35 mm film.
“Chanel has always had privileged relationships with a number of artists and these relationships, beyond giving them the means to carry out their projects, have often resulted in direct sponsorship of these artists”, he declared.
Previous feature films by Chilean director Larraín include “Jackie”, starring Natalie Portman as Jackie Kennedy, and several projects starring actor Gael García Bernal, including “Ema”, “Neruda” and “No” .
Chanel’s ties to cinema date back to 1931, when movie mogul Sam Goldwyn invited founder Gabrielle Chanel to Hollywood. Her Los Angeles train station welcome party included Greta Garbo, and Chanel would go on to design costumes for actresses such as Gloria Swanson.
The house has costumed actresses ranging from Jeanne Moreau in “Les Liaisons Dangereuses” to Cate Blanchett in “Blue Jasmine”. It also maintains long-standing partnerships with film events such as the Deauville American Film Festival in France and the Tribeca Film Festival in New York.
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