Celebrating 50 years of Gucci Swiss watches

Half a century ago, Gucci Swiss Timepieces presented the world with a new proposition in horological design: watches that combined unparalleled Swiss technical know-how with the best of Italian design. Since then, the Maison has made its long-awaited debut in 2021, showcasing Swiss-made designs with a technological twist, fine materials and unique decorative art.

In 2022, the brand celebrates 50 years of Gucci Swiss Timepieces with its second series of Haute Horlogerie collections at the Gucci Wonderland event in Geneva.

The collection is inspired by a magical fairground, combining the world of complications with rainbow gems and celestial wonders. From the incredibly elegant Tourbillon Skeleton 25H Gucci, the precious G-Timeless Planetarium and the celestial G-Timeless Moonlight to the fun G-Timeless Dancing Bees and the brilliant Grip Sapphire, each timepiece reflects a kaleidoscope of technological flair and Italian design. of the brand. aesthetic. Alongside the release of the new editions, Swiss watchmaking Gucci celebrates its golden jubilee with an exhibition paying tribute to 50 years of visionary watchmaking.

This exceptional Geneva exhibition highlights the visionary influence of the Florentine luxury Maison on watch design from 1970 to the present day. The Maison has assembled a treasure trove of creations from the modern era, from curious 1950s desk clocks and watch diaries to 1960s handbag watches and 1970s semi-precious stone wristwatches, and many others.

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