Bordeaux, off the beaten track: meet the young winegrower who is shaking up the status quo of the region


With a history in wine culture dating back to Roman times, modern Bordeaux is the largest wine region in France and one of the most important wine producers in the world. The region, which takes its name from its central city, is classified into 36 districts, themselves divided into municipalities. According to the Interprofessional Wine Council of Bordeaux, the region is home to some 6,000 owners and winegrowers, producing millions of cases of wine each year. Star castles such as Latour, Cheval Blanc, Margaux, Petrus, Lafite Rotschild, among many others, make the reputation of the region.

Enter Tancrède Le Diascorn, the 23-year-old Bordeaux native who is launching a label, Initiales, with the intention of finding a new path in one of the most established wine cultures in the world. Diascorn is said to be a wine merchant (wine negotiator), and sees his role as that of a creative director, choosing the juices, daring to assemble them and creatively reinterpret the presentation of the wines at the same time.

Tancred Le DiascornPhoto: Courtesy of Jacques Heugas

The Diascorn grew up between the vineyards and the town center, spending his weekends with his grandparents who owned an estate in Sauternes. “I used to hang out between the rows of Yquem vines on a motocross bike when I was a kid. Much more hanging out with friends than being interested in wine and winemaking, ”he recalls. But at 19, Le Diascorn entered the world of wine thanks to an internship at Rauzan-Ségla, an estate belonging to Chanel.

One day of his internship, Le Diascorn took a bicycle that was normally used by guests to get around the property and made a convertible in the garden. He had bet with his colleagues that he would manage to get from one end of the property to the other, on one wheel. The chateau’s communications manager witnessed the challenge and decided to take a photo for Rauzan-Ségla’s Instagram account. “I hadn’t seen it coming, I had this stereotypical idea in my head that everything we did had to match the image of a castle where nothing sticks out,” he says, but it ended up being a defining moment, which helped solidify his intuition that he could come up with something new without compromising the excellence and thoroughness required in wine making.

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