Best Luxury Fashion Vacation Campaigns of 2022
The festive season is finally here and whether it’s Starbucks’ annual Christmas menu, the incredible array of beauty advent calendars on offer, or the return of Mariah Carey, there’s plenty to celebrate.
One of the most exciting, though, is seeing the dazzling holiday campaigns our favorite brands share year after year. From luxury jewelers like Tiffany & Co. and Swarovski to fashion big names like Dior and Versace, there’s almost always a jaw-dropping display of glorious campaigns to look forward to. Starring Hailey Bieber, Anya Taylor-Joy, and Bella Hadid, this season has delivered some pretty impressive shows already.
Take a look at our favorite holiday campaigns from 2022 so far, with plenty more to come.
Tiffany & Co. unveiled its 2022 holiday campaign, reimagining Andy Warhol’s iconic factory in a holiday party hosted by Hailey Bieber. Paying homage to the renowned artist and his legendary factory, the campaign features film shot by Mario Sorrenti alongside a selection of images shot by Raymond Meier.
Featuring a pattern designed by Italian artist Pietro Ruffo, the new holiday campaign stars Anya Taylor-Joy, and sees her transformed into “a radiant hostess”, according to the brand’s press release, inviting guests into a winter castle. Described as “a blonde fairy,” Joy is surrounded by icons of Miss Dior, J’Adore, Rouge Dior and Sauvage, with the stage dressed in Ruffo’s bespoke gold motif.
Versace’s holiday offering centers around the brand’s new Greca goddess, with each piece adorned with the brand’s Greca insignia. A longtime symbol of the Versace brand, the Greca badge joins its Medusa nod to present a range of gifts for all loved ones, including pets.
Swarovski named Bella Hadid as its brand ambassador earlier this year and as a result released its Holiday 2022 campaign featuring the model. Hadid is captured wearing some of the jeweler’s most dazzling collections accompanied by colorful ensembles, serving as an extension of her debut campaign for the brand. The ‘Stella’ collection with star shaped gemstones is also highlighted with rose gold plated styles as well as contemporary designs with crystal beads.